Choose the right email!
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Internet marketers are certainly a chatty bunch and one of our preferred tools for communication is email. Your choice of email address is therefore crucial. Don’t shoot yourself in the foot by making a bad choice of email provider – read on!
Email filters
How many emails do you get each day? 10? 100? 1000? 10,000? (yes, really!) The answer is probably more than you will ever know as the first enemy of the email marketer can be the email service providers themselves.
Every email provider has a series of filters in place that sort through all the emails you are sent and decides which messages you will actually ever know about. This may sound like a good idea but it can really cause problems for you. There will be messages you have asked for that they will block and yet the bogus and spam emails still seem to get through.
Perhaps you may well think that anything that thins down the number of emails arriving each day sounds like a good idea but don’t forget that the same applies to the emails you send: Someone contacts you asking for more information about whatever you are offering but is left assuming that you couldn’t be bothered to reply as your carefully worded reply never reaches them.
Top of the ‘oh-no’ list of email providers is Yahoo and AOL (which is why most programs won’t even let you use email addresses from these companies to join) but there are filters you have no control over on every email account, even the ones on your own domain. You can improve the odds of emails you want reaching you by ‘white-listing’ the sender (adding the sender as a ‘contact’ usually works) but even this won’t guarantee you get the messages you want.
Email capacity
The other factor to be aware of is the volume of emails you are allowed to receive – once your mailbox is full then emails will be ‘bounced’. Not only will you miss out on information that could have been useful, this will also result in your affiliate memberships being canceled.
The reason for this is simple – if someone sends an email to an email address that refuses to accept it they will be flagged as a potential spammer, even if it’s a ’soft bounce’ from an overfull inbox. Think how many affiliates a popular program has and you can see why this could cause a problem.
Best email for marketers
The best solution for Internet marketers is GMail/Googlemail – they let more of your email through than most, have a huge capacity and a number of built-in tools to make your life easier. Best of all, it’s free!
For Internet marketing you will need (at least two) email accounts – one will be your ‘contact’ address, the other your ‘list’ address. For your contact email address see if your name is available and perhaps use your user name for your list address. Your contact email address is your primary email address and the one you will use to join affiliate and network marketing programs. The list address will be invaluable when you start using marketing resources such as safe lists.
The free tools available to you through a Google Webmaster account are something we will be using regularly so open a Google account today!
Tomorrow, I’ll walk you through some of the tools to make managing your email easier.
